When looked at from the European perspective of the Golden Age of the 8-bit and rise and rise of the home computer (at the time the Commodore 64, ZX Spectrum, and BBC Micro defined 1982 onwards and later others like the Amstrads and then IBM PC compatibles arrived) then it looks like a really weird turn of events. And clones started being a thing, so you no longer had to shell out $1600 to Apple for Apple hardware, you could buy a Lazer 128 that did the same thing for $500 and the price of monitors started dropping to maintain a position as “not the most expensive part of the system”.Īgreed, there seems to be a lot of articles penned (not to say this EP was) that indicate that there was some massive global bubble, rather than the extraordinary US bubble. At that point, the started to exist used computers that would be otherwise *idle* or scrap, instead of reporposed valuable machines. That was a monsterously large step until … probably around 1985, when you started getting generational replacement of personal computers happening. At the time, you could buy a used car for the cost of new Commodore 64 or Apple //e, a monitor and a couple of floppy drives, and almost nobody could afford one just to play games on, especially when you could pick up those Atari consoles for like 5% of the cost, and buy bargain bin games for a week’s allowance. Computers at the time were business machines that played games, not game machines. ![]() Atari was pulling in $500million a year while Warner owned before and during the crash, so the revenue became the losses in essentially a year. ![]() To a large extent, that’s true, but while the shift did move to computer games, “the industry” as everyone knew it from Wall Street down to the kids just finding the games, was console games, and console games was Atari.
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